Best of Hutto Business Spotlight: Where Hippo Swag Lives

🎨 Where spirit wear meets creative flair, customized just for you!

Step inside the colorful world of one of Hutto’s most creative gems, Procraftination, a crafty boutique that’s equal parts retail shop, workshop, and hometown pride headquarters. Known for her signature Hutto Hippo spirit wear and custom T-shirts, this local maker has transformed a once-small hobby into a thriving business built on passion, personalization, and community love.

What sets this shop apart? It’s not just a store, it’s an experience. Customers can bring in their own apparel or choose something in-store, and have it customized on the spot with unique designs, all while being part of the process. Whether you’re a die-hard Hippo fan or just want to rock something handmade with heart, this boutique has your back (and your front, and your sleeves).

Tell us a little about your business. What do you offer, and what makes it unique?

My shop is what I call a crafty boutique. It is my workspace as well as a retail shop. Although I have made many things over the years, I am mostly known for T-shirts and Spirit wear. Your place for Hutto Hippo Swag! I offer more of an experience to make things your own by putting designs on apparel of your choice while you are in store!

How did your journey as a business owner begin? What inspired you to get started?

I started by making things for my friends and family. Next, I moved to selling items so that I could fund my hobby! The more demand I saw from the community, my hobby became a business.

How long have you been in business, and why did you choose Hutto as your home base?

My hobby began at home about 6 years ago while a stay-at-home mom. Later, I started selling at markets and online. I was able to open my brick-and-mortar just under a year and a half ago!  Hutto is my family's home and has been for 20 years. I have so much hometown pride :)

What’s been one of your most memorable moments as a business owner?

The love and support from my customers through the years, but especially when I was able to open my shop!

What do you think makes the Hutto community special?

The Hippo pride! The mascot is part of our city as a whole and is unique. That spirit is like no other!

What advice would you give to someone just starting a business here?

Business doesn't come without challenges. Keep working towards each goal. Be real, Transparency goes a long way with your clientele :)

When you're not working, where can we find you around town? (Favorite coffee, food, or hangout spots?)

No matter where, I am likely to be with my family :)

Anything exciting coming up you'd like the community to know about?

Keep watching! I'm always working on new stuff! Looking forward to new designs next football season and branching out! 

Contact Info:

623 W Front St Ste 1900, Hutto, TX 78634 | Website